This is my blog and I actually mean it. This is like a whiteboard to me where-in I can scribble out what my mind thinks and what my heart feels... The write-ups in here would reflect different facets of mine, sometimes the plight I find myself in and at other times the feelings that i hold about the things happening in and around me. This blog may very well give a insight about me. So guys, watch out for this space if you wanna know about who I am and what I am.
Goan dy'Nasty' Politics
Cheers Bro!
Flashback half a decade, and it was my first chance at adorning such an academic robe, that I missed by a long shot. Among the hordes of engineering graduates passing out that year, my grades were too trivial to be awarded the gold medal and thus the distinction of being invited to the felicitated at the convocation ceremony eluded me. Cut to the present, I won’t let the history repeat itself. After three years of toiling and sacrificing the weekends over the same duration, I was determined to complete my education in management in timely manner. But it isn’t only my determination that helped me attain the distinction but much more than that, factors intrinsic as well as extrinsic. One of the major factor being Gaurish Ramesh Lotliker.
I just can’t imagine me persisting with the rigors without my bestest friend being there along with me. In fact I accredit the successful completion of my course to him. Be it waking me up from the Sunday siestas (thus being at the receiving end of my curses) to hitch-hiking me to and fro; from jointly working on the assignments to making presentations; and from proxies ;) to just hanging around doing nothing. Had he been not around, it wouldn’t have been half as interesting as it was. He in turn would be obliged to me because in a way I was responsible for him adding up to his qualification. You guys might get bamboozled to know that Gaurish had no plans to join the said course or wasn’t even remotely serious at getting a post graduate qualification and it was just my pestering to accompany me that got him into (and then eventually out of) it. With a tinge of modesty I would add (and he would acknowledge) that I even helped him to clear the hurdle of the aptitude test. All said and done, I think I owe him more than other way round.
But then getting enrolled for a weekend executive course was one thing and passing out successfully is another. More so if you have been recently committed, a criterion that applied to both of us. He did that jugglery with panache, sometimes directly zooming off to night shifts from college. Thus his actions were instrumental in motivating me to trudge our way to the beautiful riverside campus.
The very essence of management education, i.e presentations, case-studies and assignments, were hurled at us thick and fast. But together we successfully handled, quite often piggybacking onto others. And amidst these we always found time to dash to ‘Casa-de-cha’ for a quick tea or at times at Jaggu’s for a Aloo-paratha. It wasn’t that uncommon for us to bunk a lecture or two to head to the Ribandar ferry-wharf for the tasty and spicy ‘kalwaa tonaak’. Thus sped two-years in a jiffy.
Come the third year, it was a special year for either of us. We had our respective wedding dates scheduled separated from one another by 10 odd days. As luck would have it, it was also clashing with submission dates of our project which would decide the fate of our degree. So amongst the wedding preparation to the actual wedding and post wedding celebrations, we didn’t lose sight of our objective and came trumps up. Even in here, you deserve much more credit buddy for I know what grave personal crisis you underwent.
Notwithstanding the better grades I fetched over you, I think you deserve more of the accolades. For you has been the true manager amongst two of us. For you managed the situation in a better manner, made best use of the time and resources, faced crisis situation with tremendous self-belief and came out of it with élan, while not losing your calm and composure. And to top it all, you motivated others most importantly yours truly towards achieving a goal and drove me towards it. Hats off to you. Cheers Bro!
Uparwaalah deta hai, toh chappar phaad ke
It's Ameya. No, No... It's Ameya
A few weeks back the Times Of India – Goa edition was flooded with ads from a car manufacturer. Right from the front page to every alternate page thereon it had bought out the newspaper space to advertise itself. Needless to say the marketing department must have shelled out more than a few million dollars to grab the place on the newspaper and thereon grab the attentions of more than millions of TOI readers, only a small fraction of which could turn out to be prospective buyers. The high end and top-notch technology laden cars that the manufacturer was selling, I wondered whether it was a right strategy that they had followed to showcase their plethora of products. My half-baked (if I may say so ;)) MBA knowledge inclusive of the interesting and truly involving “Integrated Marketing communication” lectures that I attended professed that when a product is from a niche segment involving state-of-art technology and coupled with a price tag which only the “most blessed” section of the society could afford, then one should resort to direct marketing. Direct Marketing is the term given to the practice of reaching out to individual prospective customer and then marketing him the product as per his taste and specification. This made pure sense to me as it was very rational to follow this approach and not go for a mass-marketing through newspapers especially when each square inch of the prized newsprint space cost a bomb and could potentially burn a hole in the pocket to the tune of millions.
When the rule of directed marketing is so crystal clear, which even I can recite without flipping back through my notes, what propelled the marketing team into such a major Gaffe? After all they aren’t richly paid only to commit such a costly mistake; leave aside the major PR blunder that come alone. “No ways! The marketing team at this automotive giant aren’t this big a fool” I unknowingly said to myself . This very inquizitive thought made rerun through the entire series of ads once again and there I found the purpose for them follow this means of advertisement.
The reason was there right on the front page, which inadvertently I had missed during my first run through these Volkswagen ads. The line in bold read “Its Volkswagen. No, No... Its Volkswagen”. The foundation level course in German language that I had cleared with flying colours had ensured that I wasn’t the intended target audience for this catch line. A second read along with the small assisting para beneath it cleared all aspertions that I had regarding this marketing strategy. Here was this Deutsche major taking to get a strong foothold into our nation with their quality products. But before all this, they were onto a campaign which would set their brand identity firm into the people’s psyche. And how could they achieve that without getting the people to pronounce their name right. I am unsure about the etymology of it, but blame it on the Germans who pronounce “V” as “F” ( फ as per Indian pronounciation). Reminds of the awesome shahid kapoor in his movie ‘Kaminey’ wherein he were mischievously proclaims “mein fha ko fha bolta hoon”. On second thoughts VW could have used his character to get their name right into the Indian Psyche. Who better than a bollywood actor to influence the Indian masses? Thus I was really pleased eventually by their attempt to make the people pronounce ‘volkswagen’ as ‘Folkswagen’ (as it is actually supposed to be) meaning “people’s car”.
After this rather very long prelude, let me get to the core topic of this blog which deals with my personal identity crisis. Very much as VW suffered with mispronounciation, so has been me right from the time of my birth. It was the difference in the way ‘V’ is pronounced in the different parts of the globe for Volkswagen that proved its nemesis; for me it was the extra ‘a’ (or is it?) that did me in. As it has been a very much prevelant practice in this part of the world, my parents named me “Ameya “ (अमेय in devnagari script) which is one of the numerously infinite names of the elephant headed god, Ganapati.
Needless to say I was way too young and worse still very much ignorant of these happenings in regards to my naming ceremony to fight with my parents then. But that only meant I had to fight with the majority of the people I encountered till date getting to make them pronounce my name right. My parents had very lovingly bestowed with this nice name (which I personally love too 8)) thinking that I would have showcase all the virtues of the original bearer of the name; and so I did to a great extent if not all (I would rather say that with a tinge of modesty ;)).
On face-value it doesn’t look too tough to pronounce, but in reality I had been struggling to cope up with the numerous variants that I encounter when interacting with fellow planet-mates. The most common variant being the ones over-stressing of suffixing ‘A’ in my name. The way they pronounce it, makes me feel as if I have a stream of never-ending ‘A’s tailing my spelling (i.e. AmeyAAAAA.... and it goes on... :( ). I do emphasise to them the trailing ‘A’ in my name doesn’t have the tilde over it and thus spared from the hard sound (i.e. AA अमेया in devnagari) but it doesn’t seem to be effective convincing tactic from my side. For me it gets doubly tough when I come across instances (read people) of AMEYA without the trailing ‘A’, and then it’s just like fighting a losing battle. And to my bad fortune, I have many such instances of AMEY (with the trailing A missing), one at college, two at office, and many more in routine life :( . Their existence meant I had to back off and accept that my name is a typo (since birth :() and only justification being the trailing ‘A’ is silent. But even for that there are a handful few who don’t let go the chance to pull my leg and call me with the extended version of my name “AMEY with the silent A”.
The irony of the extra ‘A’ (or otherwise) is a bit bearable and I could blame it upon the inconsistency/incompatibility of English alphabets in the devanagari script (Spare me for dragging my feet into the Devanagari v/s Roman scripts tussle). But my plight doesn’t end there. Still struggling with the mysterious instance of ‘A’ in my name, I was stunned when I came across a superior at my workplace. He seemingly had donned the shakespherean hat and had conveyed to our international clients his prophecy. He said to them and I quote “All Indian feminine names ends with a ‘A’”. I had a tough time before I cleared the doubts in their mind about my gender. Although I was damn sure what my manager has professed was blatant lie and a brainchild of his own; but the todays corporate world is such that whatever your manager says is the rule. So I consoled myself by self-proclaiming my name as just a one off exception to his rule without totally discarding his hypothesis. I don’t know whether this existence of exception to his rule put him off, but he never awarded me any extra brownie points during the appraisal cycle.
Then there exists the variant of my name like AMAY ( अमय in devnagari)। I don’t know where that came from. But I still have a handful of my friends calling that. I don’t know whether its the ease of calling by that name that acts as a motivation to them but surely they have slipped into a comfort zone calling me by that name and I don’t see them changing it soon. This is not all and the weirdest version is yet to come. Rewinding back to my kinder-garten days and I remember my teachers calling me ‘AMBEY’ (where the hell that 'B' came from?). I even have a certificate at some drawing competition featuring that name. Anybody would have doubted whether it was actually me who achieved that laurel at the drawing competition back then, if they are unaware of the moderate talent that I possess even now. I was probably too young, too timid, and too ignorant to fight with argue with my teachers and must have not gauged what lie ahead. Probably that was just precursor to lie in stores for me.
So here I am, with more than a quarter of my life on earth behind me and still struggling with the identity. I won’t say it’s a identity crisis but still it’s not a very pleasing experience if someone don’t pronounce your name right. So humble requests to all the readers of this, for you are the only people who are aware of my plight and surely you can help me a bit. Not by anything else, but just by calling me by my name, ‘the right way’.
Its simple. It's Ameya. No, No... It's Ameya
Yup, you got it right. Thanks :)